SCOTTS MIRACLE-GRO

SCOTTS MIRACLE-GRO

SCOTTS MIRACLE-GRO

ROLE

UX Research Intern

UX Research Intern

UX Research Intern

EXPERTISE

DX Team

DX Team

DX Team

YEAR

2024

2024

2024

01. Overview

During the summer of 2024, I joined the Digital Experience (DX) team at Scotts Miracle-Gro and worked on several projects with the team. I learned from 2 amazing UX Research Specialists in implementing and improving my UX Research skills.


During the course of the summer, I supported and launched 4 usability tests across all of the brands that Scotts Miracle-Gro supported, conducted 20+ hours of heat mapping analysis and designed a user flow to help consumers identify how to solve their indoor and outdoor pest problems quickly and efficiently.


With all of these projects, not only did the findings from the usability tests and heat mapping analysis translate to design changes across web pages, but these changes would significantly ease the digital experience for customers.

During the summer of 2024, I joined the Digital Experience (DX) team at Scotts Miracle-Gro and worked on several projects with the team. I learned from 2 amazing UX Research Specialists in implementing and improving my UX Research skills.


During the course of the summer, I supported and launched 4 usability tests across all of the brands that Scotts Miracle-Gro supported, conducted 20+ hours of heat mapping analysis and designed a user flow to help consumers identify how to solve their indoor and outdoor pest problems quickly and efficiently.


With all of these projects, not only did the findings from the usability tests and heat mapping analysis translate to design changes across web pages, but these changes would significantly ease the digital experience for customers.

During the summer of 2024, I joined the Digital Experience (DX) team at Scotts Miracle-Gro and worked on several projects with the team. I learned from 2 amazing UX Research Specialists in implementing and improving my UX Research skills.


During the course of the summer, I supported and launched 4 usability tests across all of the brands that Scotts Miracle-Gro supported, conducted 20+ hours of heat mapping analysis and designed a user flow to help consumers identify how to solve their indoor and outdoor pest problems quickly and efficiently.


With all of these projects, not only did the findings from the usability tests and heat mapping analysis translate to design changes across web pages, but these changes would significantly ease the digital experience for customers.

02. Methods I Used

01.

Heatmapping

01.

Heatmapping

I found the process of heatmapping extremely interesting but effective. For me, there were some patterns

that I quickly noticed as key user interactions such as click engagement on graphics and increased engagement with the according section. That being said, I saw the same patterns across a lot of the brands sites which made it difficult for me to provide individualized feedback and recommendations for a specific Scotts Miracle-Gro brand.

I found the process of heatmapping extremely interesting but effective. For me, there were some patterns that I quickly noticed as key user interactions such as click engagement on graphics and increased engagement with the according section. That being said, I saw the same patterns across a lot of the brands sites which made it difficult for me to provide individualized feedback and recommendations for a specific Scotts Miracle-Gro brand.

I found the process of heatmapping extremely interesting but effective. For me, there were some patterns that I quickly noticed as key user interactions such as click engagement on graphics and increased engagement with the according section. That being said, I saw the same patterns across a lot of the brands sites which made it difficult for me to provide individualized feedback and recommendations for a specific Scotts Miracle-Gro brand.

02.

Usability Testing

02.

Usability Testing

The process of usability testing was initially extremely time consuming, because I didn't know the best way to ask our participants specific questions about their impressions of the Scotts Miracle-Gro brand. After doing the process of building the questions and launching the usability test a couple of times, the process felt much more natural for me.

03.

Low-Fidelity Sketch +

User flow

03.

Low-Fidelity Sketch +

User flow

03.

Low-Fidelity Sketch + User flow

Designed low-fidelity sketches and user flows to create a solution that will help consumers find their pest solutions easily and reliably. This process not only gave me better insights into the customer's journey, but it was also an awesome opportunity for me to connect with different groups of stakeholders such as the store department team, the brand teams, and the customer experience team as well.

03. Learnings

03. Learnings

03. Learnings

Here are a few of my takeaways from my Scotts Miracle-Gro internship.

01.

Maintain constant communication.

Always inform your manager and other team members of your status on projects and any key updates regardless of the deadline. During the early weeks of my internship, I was slow to inform my manager and team members about my project status but adjusted throughout the course of my internship.

02.

Don't be afraid to ask questions or get clarification.

When I didn't know how to do something or when I wanted to gain clarification if an insight that I uncovered was truly an insight it was important for me to share that insight with my manager and my team.

03.

Be open to learning and getting feedback.

Whether it was learning new UX tools or learning new ways to improve my portfolio from my manager, I always welcomed feedback as opportunities for me to grow and ask new questions. Even during team brand meetings and digital experience meetings, I tried to ask any questions if I was ever confused or unfamiliar with the UX method or the specific tool.

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