Resume Raj Sureka
Education
Master of Science in Human Computer-Interaction
Bachelor of Science in Psychology, Certificate in New Media
Professional Experience
● Identified areas of improvement on Scott's Landing pages by reviewing 50+ hours of heatmap and session recording footage to improve the customer experience and increase conversion rate and scroll depth across Scotts Miracle-Gro landing pages.
● Conducted and analyzed 2 user tests to gain deeper insights into users' perceptions and impressions of the subscription feature on Scotts and AeroGardens’ product detail pages to identify friction points and reduce cart abandonment by ~ 03-05%
● Improved engagement and conversion rate by ~ 15% and presented insights and key findings to stakeholders using heat map and session recording data to highlight pain points and areas for improvement on the Scotts Provista landing pages
Project Experience
● Developed and launched 2 surveys targeting both clinicians and patients, to more holistically understand the causes and symptoms of patients with dysphagia from both the patient’s and the provider’s perspectives
● Conducted 3 user interviews and 1+ hours of observational research to gain insights into behaviors and influences of soccer fans
Research Experience
● Reviewed 5 hours of social media footage per week and the role and influence it plays during political movements
● Completed 2 data analyses using RStudio to present to graduate students and research assistants during monthly meetings ● Created tables and graphs to help the reader better visualize the results of the study
Awards
● Won 2nd Place for the HPCC “Create Your Own Adventure” Challenge at UGA HACKS 8 for the best use of analyzing datasets using HPCC system's ECL tools
Skills
● Research: Contextual Inquiry, Surveys, User Interviews, Observation Study, Affinity Mapping, Journey Mapping, Usability Testing
● Technical: Google Forms, Qualtrics, R, User Testing, Miro, Figma, HTML/CSS, Processing
